Executive Summary
Bet Know More partnered with Cerebration, a subsidiary of Bykov-Brett Enterprises, to address the challenges of creating effective, holistic learning and development solutions. The workshop and strategy development focused on Whole Brain Thinking, stakeholder engagement, and learner journey development. The collaboration resulted in a significant enhancement of Bet Know More's learning interventions, aligning them with the organisation's goals and improving participant engagement and learning outcomes.
Introduction
Bet Know More, a leading organisation dedicated to supporting those affected by gambling addiction, faced the challenge of enhancing their learning and development programmes. They sought to ensure that their training initiatives were not only effective but also holistic, addressing the diverse needs of their audience. Cerebration was brought on board to design and deliver a comprehensive learning workshop that would align with Bet Know More's mission and strategic objectives.
Challenges
Bet Know More encountered several challenges in their learning and development programmes:
- Fragmented Learning Interventions: Existing programmes lacked coherence and failed to provide a unified learning experience that could effectively address the diverse needs of their learners.
- Inadequate Stakeholder Engagement: The learning solutions were not adequately aligned with stakeholder expectations, leading to gaps in engagement and satisfaction.
- Limited Application of Whole Brain Thinking: The organisation had not fully leveraged Whole Brain Thinking, which could have significantly improved the effectiveness of their learning interventions by catering to different cognitive styles.
- Measurement and Evaluation Issues: There was a lack of clear metrics and evaluation methods to measure the impact of their learning programmes, making it difficult to demonstrate value to stakeholders.
Solution
Cerebration approached these challenges by implementing a series of strategic initiatives:
- Whole Brain Thinking Model: The workshop introduced and applied the Whole Brain Thinking model, enabling participants to identify and leverage their cognitive preferences, as well as those of others, to enhance decision-making and problem-solving.
- Stakeholder Mapping and Engagement: Through activities such as Stakeholder Mapping and Persona Development, Cerebration ensured that the learning solutions were closely aligned with the needs and expectations of all stakeholders, including learners, facilitators, and organisational leaders.
- Comprehensive Learner Journey: The development of a coherent learner journey was central to the solution. This journey was validated and measurable against the agreed-upon theory of change, ensuring that all learning interventions were strategically aligned with Bet Know More's organisational goals.
- Measuring Impact: The workshop also focused on establishing robust methods for measuring the return on investment (ROI) of learning interventions, with an emphasis on both qualitative and quantitative outcomes.
Results
The collaboration between Bet Know More and Cerebration yielded significant improvements:
- Enhanced Learning Outcomes: Participants reported a deeper understanding and application of Whole Brain Thinking, leading to more effective and engaging learning experiences.
- Improved Stakeholder Engagement: The alignment of learning interventions with stakeholder needs resulted in increased satisfaction and greater involvement in the learning process.
- Validated Learner Journey: The new learner journey provided a clear, structured pathway for participants, ensuring that the learning experience was coherent and aligned with organisational objectives.
- Measurable Impact: The introduction of new metrics and evaluation techniques allowed Bet Know More to clearly demonstrate the value of their learning programmes to stakeholders.
Conclusion
The partnership between Bet Know More and Cerebration was a resounding success, addressing critical challenges and delivering a comprehensive, effective learning solution. By focusing on Whole Brain Thinking, stakeholder engagement, and a coherent learner journey, Cerebration significantly enhanced the impact and effectiveness of Bet Know More's learning interventions. The project not only met but exceeded expectations, setting the stage for future collaborations aimed at further enhancing the organisation's learning and development initiatives.
Client Testimonial
"A very involved, interactive and engaging workshop that kept you thinking throughout. It really helped to draw forward and answer key questions facing the team."
— Matt Bentall, Project Manager @ Bet Know More
Call to Action
If your organisation is looking to enhance its learning and development strategy with innovative, holistic solutions, contact Cerebration today to discover how we can help you unlock your team’s full potential.