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Executive Summary
In January 2022, MetaHub, a subsidiary of Bykov-Brett Enterprises, partnered with Herrmann to deliver a fully immersive virtual conference within the metaverse. This project provided a critical solution for Herrmann, whose globally dispersed workforce was constrained by the pandemic. MetaHub's innovative VR environments facilitated a seamless and engaging experience, replicating the camaraderie and connection of in-person events. The virtual kick-off not only met but exceeded expectations, garnering positive feedback from participants and setting a new standard for future virtual engagements.
Introduction
Herrmann, a leader in whole brain thinking and organisational development, faced a significant challenge as the pandemic restricted their ability to conduct in-person events. With a globally distributed workforce, the need to maintain strong internal communication and team cohesion became even more critical. To overcome these challenges, Herrmann collaborated with MetaHub to host their annual kick-off conference in a fully virtual environment within the metaverse.
Challenges
The primary challenge was the inability to gather in person due to ongoing pandemic restrictions. Herrmann's workforce, spread across multiple regions worldwide, required a solution that could replicate the experience of an in-person event, fostering the same level of engagement, interaction, and team spirit. The virtual solution had to be robust enough to handle a large number of participants, provide seamless interaction, and offer a realistic and immersive experience.
Solution
MetaHub designed and developed a bespoke virtual environment within the metaverse, tailored specifically for Herrmann's needs. This included creating various interactive spaces for presentations, networking, and social activities. The VR environments were designed to mimic the feel of a physical off-site retreat, enabling participants to engage as if they were together in person. Advanced VR technology was employed to ensure smooth navigation, real-time interaction, and a highly immersive experience that bridged the gap between physical and virtual presence.
Results
The virtual kick-off conference was a resounding success, with participants expressing their amazement at the level of engagement and emotional connection achieved through the VR environments. Feedback highlighted the experience as one of the most exciting and powerful kick-offs in their careers. Participants felt a strong sense of camaraderie and connectedness, comparable to what they would experience during an in-person event. The event not only maintained but enhanced the team spirit and collaboration within Herrmann, setting a new benchmark for virtual events.
"This has been one of the more exciting, powerful, and fun kick-offs that I've been to throughout my career. It just has been a great way of taking information, getting us engaged, really learning, and feeling like a connected team."
— Herrmann Participant
"I feel like I've had emotionally the same experience that I've had when I go to a physical off-site or retreat. This has really been phenomenal."
— Kim White Organizational Learning Consultant @ Herrmann
Conclusion
MetaHub's innovative approach enabled Herrmann to overcome the challenges posed by the pandemic, delivering a virtual kick-off that surpassed expectations. The success of this event highlights the potential of VR environments to replicate, and even enhance, the experience of physical events. As organisations continue to navigate the complexities of remote work and global collaboration, solutions like those provided by MetaHub will be essential in maintaining strong internal connections and fostering a sense of unity.
Client Testimonial
"I am blown away by this experience and how much better it is than just your standard Zoom meeting. I started to feel emotionally connected with everybody else in the company—so different from what we experience in our day-to-day environment of Zoom or even on a phone call."
— Karim Morgan Nehdi, CEO at Herrmann
"What stood out to me the most was how emotionally connected I started to feel with everybody else in the company. It was so different from what we experience in our day-to-day environment of Zoom or even on a phone call.
— Ann Herrmann-Nehdi, Chair of the Board and Chief Thought Leader @ Herrmann
Call to Action
Explore how MetaHub can transform your next corporate event with immersive VR environments. Contact us today to learn more about our innovative solutions for the future of work.